Auburn Tigers quarterback T.J. Finley has become the first college football player to sign with the name, likeness and likeness of e-commerce giant Amazon.

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Finley, a junior who signed from LSU in May 2021, threw for 827 yards and six touchdowns in nine games last season. On Friday, he announced the new NIL deal on Instagram. This will allow Finlay to sell bespoke clothing through Amazon Fashion and the Amazon Store.

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The clothes will be printed via Merch on Demand, allowing anyone to create custom clothes with their own designs.

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Finlay’s store currently has 26 items bearing his name, ranging from hooded sweatshirts to long-sleeved T-shirts and pillows. One design features his initials TJ along with the phrase “Chosen 1”. His store also has two items he didn’t design: a T-shirt that says “A Lineman Because Quarterbacks Need Heroes Too” and a hoodie that says “No one cares, work harder.”

While Finley is the first college football player to sign with Amazon, the company has another collegiate athlete to sign the NIL deal: basketball quarterback Clemson Brevin Galloway.

Amazon told Sportzshala it didn’t have further details about Finlay’s fee structure or how the contract was drafted.