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Brett Favre’s involvement in Mississippi welfare scandal is getting plenty of attention. But what about companies that still back him?

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My fellow critics of everything related to sports, media and sports media: Can we now switch places?

We need to stop tweeting and writing and saying that Brett Favre’s social misappropriation story is getting no “media” attention. It certainly is. Through the hard work of some journalists in Mississippi, this author first began to wonder more than two years ago why Favre received $1.1 million meant for families in need through the Mississippi Department of Human Services.

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Yeah, it took a lot of media time to figure it out Mississippi today and Mississippi Free PressA stellar report, but it has received a lot of attention from major news outlets in recent weeks.

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Attention the focus should now be on companies that continue to stick with Favre despite mounting evidence that he allegedly deliberately stole millions of dollars from the poorest people in the country’s poorest state to build a vanity project at his alma mater.

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On Sunday, Richard Deutsch of The Athletic tweeted that Sirius XM suspends Favre’s weekly show in light of the headlines, and the 33rd Team website, founded by former NFL team principals Mike Tannenbaum and Joe Banner, confirmed by Front Office Sports that he is also suspending his deal with him. Those follow friday news that the Milwaukee affiliate of ESPN Radio decided to “suspend” Favre’s weekly performances.

Brett Favre (center), sitting on the court at a Bucks-Kings game in Sacramento in March, is a prominent figure in Mississippi's investigation into social security misappropriation.  (Photo by Thearon W. Henderson/Getty Images)
Brett Favre (center), sitting on the court at a Bucks-Kings game in Sacramento in March, is a prominent figure in Mississippi’s investigation into social security misappropriation. (Photo by Thearon W. Henderson/Getty Images)

But according to Front Office Sports, the three companies that use Favre as a spokesperson are now backing the 52-year-old: CopperFit, a major promotional product that sells copper-cord compression products that the company claims reduce pain in the muscles and joints; Hallow, a Catholic prayer and meditation app; and Odyssey Health, which is developing a cure for concussion.

Hallow still has a photo of Favre on its website, but the Meditations for Athletes page has been edited to remove a short biography about him and recommended words about resilience (The internet never forgets).

CopperFit confirmed his relationship with Favre, going so far as to say that Favre has “always acted with integrity” and is “very decent person” in a statement last week that… of course. Even before the Mississippi philanthropy business, Favre had a litany of dubious and unethical allegations and business deals. Perhaps “noble” and “decent” have different meanings for different people.

Odyssey Health removed Favre from its website, although two of Favre’s last three tweets on July 12 and August 24 were company retweets. Last year, Odyssey bought Prevacus, a biomedical startup that also plays a major role in the Mississippi charities scandal. Mississippi Today reported that Favre, with the help of former Gov. Phil Bryant millions more in social security money were sent to Prevacus, and in return Bryant would receive stock in the company after he left office.

Favre was not charged with a crime. Federal authorities are involved in the case, and Favre has been questioned by the FBI. But how can anyone want to be indirectly associated with it? In this sprawling case, the Mississippi State Auditor says at least $77 million in federal Temporary Assistance to Needy Families (TANF) funds was misused.

If you add up the $1.1 million Favre received to “promote” Families First For Mississippi (remember, kids: a selfie with a washed-up quarterback is much better than a fridge full of healthy food), $5 million for a volleyball stadium. at the University of Southern Mississippi, and $1.7 million for Prevacus, Favre and its interests received about 10 percent of the amount, which the auditor said was misused.

Again, this money was to go to the poorest people in the poorest state in this country. The minimum wage in Mississippi is $7.25 an hour. The average household income is $46,500which is well below the federal average in 2020. $67,500. Twenty-eight percent of the children in the state live in poverty. Those numbers are even worse for the state’s blacks, who make up 38 percent of the state.

This summer, the capital of Jackson was left without drinking water for several weeks.

Text messages received by Mississippi Today and the Mississippi Free Press indicate that Favre knew it was wrong to take money, and even Bryant reportedly sent a message to Favre. in September 2019: “We must obey the law. I should [sic] old for a federal prison.”

Nevertheless, he insisted.

Favre attracts attention. So should companies that seem to consider what he allegedly did acceptable.


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