Milwaukee Brewers unveiled their City Connect uniform, inspired by the Milwaukee folk flag, the city’s summer skies, grill culture, and Lake Michigan. The Brewers will debut the uniform on Friday, June 24, and will wear it throughout the series against the Toronto Blue Jays. The uniform will also be worn for every Friday home game and on social evenings.
“The goal was to create something edgy, different from our regular uniforms, but still in keeping with Brewers,” said Brewers President of Business Operations Rick Schlesinger. “Taking elements of what makes Milwaukee a great place. We wanted to move the Brewers forward, respect our history, and respect the great things about Milwaukee that our fans love.”
The overall color palette of the look is inspired by the Milwaukee folk flag. A powder blue base reflects the Milwaukee summer sky, yellow reflects the sun, and a navy blue finish pays homage to Lake Michigan.
The jersey features the city’s nickname for the team, “Brew Crew”, written in a typeface meant to pay homage to the city’s industrial past with a modern accent referring to the city’s cultural renaissance in recent years. The headgear bears the area code 414 and the letter MKE on the front represents the city’s airport abbreviation.
A grill patch is featured on the right sleeve, a nod to urban culture associated with outdoor grilling in the summer and a staple of Brewers games. The yellow and white border represents the head of the beer.
Schlesinger said the team’s efforts to redesign the uniforms for 2020 helped inform the process. The uniform also received positive feedback from players.
“The players love it. The 25-year-old players who play our games on the pitch are the people we want to buy,” Schlesinger said. “If the players are excited about it, that’s huge.”
The Brewers hope that this kit will help the team move forward and appeal to a new generation of fans.
“Baseball has a reputation for being somewhat conservative and resistant to change,” Schlesinger said. “Things like this can demonstrate that perhaps the stereotype is not true. This may have been true of 1980s baseball but I don’t think it is today and we think we can add to the idea that baseball listens and we are part of the culture that we accept that we can be fun and edgy and stay true to the elements of the game.”