Conor McGregor’s former training partner Artem Lobov filed a multimillion-dollar lawsuit Tuesday alleging he was entitled to a percentage of McGregor’s proceeds from the sale of Proper No. Irish whiskey brand. Twelve.
McGregor, Paradigm CEO Odie Attar and businessman Ken Austin sold their controlling stakes to Proximo Sports, the company behind Jose Cuervo’s tequila brand, for $600 million in April 2021.
Lobov claims he is entitled to 5% of this sale. Irish independent.
“My client is a retired professional fighter with a DCU master’s degree in finance and capital markets,” said Dermot McNamara, Lobov’s lawyer. “We have initiated proceedings in the High Court on his behalf to enforce the agreement with Mr. McGregor regarding the Proper No. 12. My client was the original creator and co-founder of the startup concept for an Irish whiskey brand associated with Mr. McGregor. As these matters are now pending before the court, we will not make any further comment.”
McGregor and Lobov were once friends and training partners in Team SBG Ireland, with Lobov heavily involved in McGregor’s feuds with fighters Khabib Nurmagomedov and Paulie Malignaggi.
Lobov, 36, previously told TalkSport in August, this “Correct Number Twelve” is the product of his own concept and business advice.
He claimed to have persuaded McGregor to become the face of an Irish whiskey brand instead of McGregor being reported to have initially been interested in the Icelandic vodka brand backed by “Game of Thrones actor Hafthor Bjornsson.
The retired Russian fighter claimed he even introduced McGregor to his current business partners, negotiated a deal, and turned down his friend’s $1 million offer.
“Conor offered me $1 million but I refused, I didn’t accept it. You know, throughout my career, whenever I helped Conor with camps, he offered to pay me for these camps, but I never accepted money from him, ”said Lobov.
“I said: “We have always been friends and helped each other. I have never paid you for my camps, so I am not going to accept money from you for my camps,” he added.
Lawyers and McGregor’s press secretary Karen J. Kessler called Lovov’s allegations “wrong”, saying the brand was “created, designed, branded and relentlessly promoted” by the former UFC featherweight and lightweight champion.