The world of name, image, likeness (NIL) has changed the landscape of college basketball. Top recruits and elite players have already made significant sums – sometimes seven figures – in just the first year of this new era.

The rapid change has also encouraged top leaders to push for more NIL opportunities on behalf of their athletes. Ohio State Athletic Director Gene Smith said it would take $13 million a year to maintain a talent pool in Columbus this summer. It is no longer stadiums, arenas and fancy dressing rooms in the race to be the best in college sports. The NIL opportunities available to athletes also matter, especially when it comes to attracting transfers.

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Although the transfer portal set records before the NIL laws went into effect, it is clear that the top athletes switching schools have been weighing the profit potential when making decisions about their future this off-season. However, everything is still relatively new and uncertain, so it’s hard to come up with a definitive metric of what this potential means.

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There are athletes with huge followings who don’t have the NIL deals that others with less social media reach and more talent could get. There are athletes with strong brands who are millionaires. Meanwhile, Nebraska wide receiver DeColdest Crawford signed a NIL deal with a heating and cooling company in Lincoln, Nebraska because of his name. A lot of this doesn’t make much sense yet.

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Below is a list of 15 college basketball players, men and women, who may have multiple NIL opportunities at their new schools. It’s based on the partnerships the athletes have already signed, their talent, their social media following, their new school and market, and their potential to be a star – or at least a bigger star – in the new season.

This is not a ranking, but a group of transfers, which this season can be athletes, students and entrepreneurs.


1. Haley and Hannah Cavinder, Miami Hurricanes

5’6″ guard, 19.8 points per game at Fresno State (2021-22); 5-6, guard, 14.5 points per game at Fresno State (2021-22)

The former Fresno State stars were already millionaires before moving to South Beach this summer, according to Forbes, and they’ve made 31 deals in the past year. They will now capitalize on more NIL opportunities – with 5 million social media followers adding to their collective value – and thrive in the hotspot for celebrities and big brands.

2. Emony Bates, Eastern Michigan Eagles

6-10, forward, 9.7 ppg with Memphis (2021-22)

Bates is no longer the 15-year-old who was once compared to Kevin Durant and considered an NBA lottery pick after averaging 9.7 points per game in Memphis as a freshman. But he’s signed to Roc Nation, Jay-Z’s sports agency, and has over 400,000 followers on Instagram, which could be the comeback season for the Michigan local in Eastern Michigan, who is in Bates’ hometown of Ypsilanti.

3. Angel Reese, LSU Tigers

6-3, HW, 17.8 ppg in Maryland (2021-22)

The former Terrapins star had already caught the attention of big brands (Outback Steakhouse, Wingstop, Xfinity and Amazon) even before the transition. It now tops a massive list at the school, which was ranked the ninth most valuable college sports brand in 2019 by the Wall Street Journal.

4. Hersey Miller, Louisville Cardinals

6–3, guard, 2.0 ppg at Tennessee State (2021–22)

Before he enrolled in Tennessee last year, the son of rapper and business mogul Master P, who is worth $210 million according to Forbes, reportedly struck a multi-million dollar deal with a tech company. He will now take his 137,000 Instagram followers to the school and city where various big brands (including UPS, Papa John’s) are based.

5. Nigel Pack, Miami Hurricanes

6-0, guard, 17.4 ppg at Kansas State (2021-22)

Despite reports that Park signed an $800,000 NIL deal with Hurricanes activist John H. Ruiz’s LifeWallet after he moved to Miami, the former Kansas State star told Sportzshala he didn’t switch programs. for potential business. capabilities. But he also acknowledged that the spotlight in a buzzing city could help him shine on the court.

6. Doug Edert, Bryant Bulldogs

6-2, guard, 9.5 points per game at St. Peters (2021-22)

Moving to the mid-major may not have much to do with Edert’s brand strength, but he doesn’t need to because he’ll always be the mustachioed St. Peter star who helped the Peacocks upset No. 2 in Kentucky and escape to Elite Eight in 2022. The star of last year’s most magical NCAA tournament has already cashed in on deals with players like the Buffalo Wild Wings.

7. Kendrick Davis, Memphis Tigers

6-0, guard, 19.4 points per game in SMU (2021-22)

The No. 1 Sportzshala men’s basketball transfer this offseason could be an All-American for Penny Hardaway’s team in a college basketball-obsessed city. Before leaving Memphis for the NBA, Jalen Duren signed with major brands such as audio giant Bose. Davis’ outstanding campaign should land him similar contracts.

8. Pete Nance, Tar Heels, North Carolina

6-10, winger, 14.6 ppg in the Northwest (2021-22)

Nance arrives in North Carolina – a national runner-up last season and a strong collegiate sports player backed by Michael Jordan’s Jordan Brand – with a chance to change his career on and off the court. New teammate Armando Bacott reportedly made over $500,000 from zero money last season. Nance, the son of former NBA star Larry Nance, could also make headway in the open market with Tar Heels.

9. Ricky Jackson, Tennessee Lady Volunteers

6-2, hitter, 20.3 ppg at Mississippi State (2021-22)

A custom Dodge Charger purchased through NIL’s deal with a local dealership is just one of the perks of being one of the best transfers in college basketball. Jackson will find more business opportunities, including buyers of her clothes, in Knoxville.

10. Sydney Parrish, Indiana Hooshers

6-2, guard, 8.5 points per game in Oregon (2021-22)

The former Ducks standout already has partnerships with Barstool Sports and has added local deals with Bloomington retailers since returning to her home state. A former Miss Basketball in Indiana, Parrish’s regional and national business opportunities are guaranteed to grow, as are her 250,000 social media followers.

11. Sam Brunel, Virginia Cavaliers

6-2, forward, 6.8 ppg at Notre Dame (2021-22)

With over 150,000 social media followers, Brunel, who stayed with the ACC because of her commitment to Virginia, has already struck deals with Kroger and fast food chain Wings Over. She also has her own clothing store through Vintage Brand.

12. Maya Taylor, Ole Miss Rebels

5–7, guard, 8.0 ppg at Mississippi State (2021–22)

Taylor donated the proceeds from her sold-out basketball camps and her NIL deals with groups such as backpack and suitcase manufacturer Solepack to the local Boys and Girls Club in Starkville. This season, she will bring that charitable spirit and competitiveness across the state with her.

13. Esmery Martinez, Arizona Wildcats

6-2, hitter, 11.3 points per game in West Virginia (2021-22)

For a fee, Martinez will do everything from answering email questions to creating a TikTok video with you, from providing recruitment and transfer recommendations to promoting your business. She will even show up at your event. With good performance under coach Adiya Barnes in Tucson, the price of access to her should go up.

14. André Curbelo, St. John’s Red Storm

6-1, guard, 7.5 points per game in Illinois (2021-22)

Due to injuries, Curbelo only played 19 games last season. But the talented security guard with over 61,000 Instagram followers is now moving to the country’s largest city to become a star in the Big East and also get the opportunity to make new zero deals.

15. Courtney Ramey, Arizona Wildcats

6-3, guard, 9.4 ppg in Texas (2021-22)

Former Texas standout joins Tommy Lloyd’s team with a shot at becoming a backcourt star. Arizona, also known as Point Guard U, is also arguably the perfect place to develop him on and off the court in business terms.