There was no way NBA executives could have predicted that the Chicago Bulls docu-series The Last Dance would become so popular, but they approached Steve Kerr to keep an eye on the 2019 Golden State Warriors as they went into the triple.
Kerr, perhaps sensing the drama looming as Kevin Durant approaches free agency, has turned down cameras around his team for the entire season.
But he wasn’t so reluctant to grant some access to last season’s Warriors, who eventually reclaimed their place on the NBA throne. “Golden Blood” followed the Warriors’ journey last season, starting with training camp.
It debuted on a redesigned and constantly updated NBA appwhich was presented this week.
“It was a lot less aggressive,” Kerr told Sportzshala Sports as the Warriors traveled to Tokyo for two preseason games against the Washington Wizards. “It was great how it all turned out. It’s 2022, times are changing, and business is demanding more access. The fans love it.”
Kerr had the final say on when and where to allow the use of cameras, so he controlled the process to some extent. Andre Iguodala, 2015 Finals MVP, talks about the episodes – the first one that focuses on how the Warriors were built and the doubts that come with the season following the fall of their dynastic days.
Kerr had no way of knowing the season would play out so perfectly, so understanding even a bit of the team’s psychology would be gold for the fans, even considering how media-friendly the Warriors have traditionally been long before their title. days.
“Looking back is pretty amazing,” Kerr said. “Behind the scenes, it was really special for the fans because they watched all the games and felt like they were getting to know the players and the coaches. [but] until you really see what’s going on behind the scenes, you won’t have a clear idea of what’s going on.”
So far, the league has followed suit with other franchises in training camp: The Philadelphia 76ers recently allowed head coach Doc Rivers and James Harden to gain entry and catch – Rivers references Harden’s changing role compared to his days in Houston when the two discussed Harden’s testimony about his teammates.
“We must give you what you want” Rivers told Harden. “You can’t just say that you are a facilitator. You are a scorer and a facilitator. It will take time to figure it out… but when it works, James, we will be invincible.”
These intimate moments seem to be the norm when the NBA looks at the camps, with “Real Training Camp” with the Dallas Mavericks on Friday after head coach Jason Kidd and Luka Doncic.
It’s all part of the NBA’s refocus on the app, which will include betting options, radio simulcasts and original content like these training camps. CrunchTime, which is similar to the NFL’s popular RedZone, will zoom in and out at critical moments throughout the evening so fans can try everything at once.
And, more importantly for a large segment of fans, the league is opening a repository of archived games, with 500 classic competitions to date. All Finals games since 2000 are available right now, with more to come throughout the year.
YouTube used to be home to many fans of NBA content, which has been uploaded frequently over the years. Now, it looks like the league has finally begun to actively promote its history.
Kerr, with nine rings as a player and manager, is already a big part of that story and will have to motivate his team differently this season.
“This is a different approach. Last year, we didn’t know we could make it with all the changes our team went through, injuries and stuff,” Kerr told Sportzshala Sports. “But then we did it. And now we have confidence that we can do it again. Motivation trying to get back to back [championships], which is extremely rare. We did it once here, ’17 and ’18. But we have guys who are very motivated. Love to win, hate to lose. And they’re looking forward to the season.”