Laurie Collier Varane has been selected as the fourth president of Richmond Raceway, it was announced Friday.
Varane becomes the third woman to currently lead a NASCAR Cup track, joining Julie Giese (Phoenix Raceway President) and Jill Gregory (Executive Vice President and General Manager of Sonoma Raceway).
Previously, Varane worked for Virginia Business Magazine + Media, leading all sales, production, circulation and audience development as Chief Revenue Officer and Associate Publisher. Prior to this position, she worked as a general manager and publisher for Tribune Publishing and Landmark Media Enterprises Style Weekly based in Richmond for over ten years.
“Laurie is a proven leader with experience in communicating with consumers through strategic planning and delivering events at every stop throughout her distinguished career,” Chip Wyle, NASCAR senior vice president and chief real estate officer, said in a statement.
“Lorie has deep roots in Virginia and is passionate about delivering the best possible experience for fans as they enter the gates of Richmond Raceway. We look forward to an exciting new chapter in Richmond under Laurie’s leadership.”
Varan begins his new role on July 11th.
“The Commonwealth of Virginia is my home, so as a member of the large Richmond community and a longtime NASCAR fan, I am honored to take on the leadership of Richmond Raceway,” Varane said in a statement.
“Richmond Raceway is one of the most historic tracks in motorsport and the RVA fans are some of the most passionate in the entire country. I look forward to building on the already iconic fan experience and continuing to show current and future fans why Richmond truly is America’s best short track.”
NASCAR returns to Richmond for the Camping World Truck Series on August 13 and Cup races on August 14.