NBC Sports, Peacock and the Amaury Sport Organization (ASO) today announced a six-year extension to the exclusive US media rights to the Tour de France.
Starting from 111th Tour de France in June 2024, Peacock will be the exclusive home of the Tour de France in the United States until 2029 with live broadcast of each stage. Selected stages will also air live on NBC for three weeks. Peacock’s daily coverage will include NBC Sports studio shows before and after the race, full replays, highlights, performance reviews, driver interviews and more.
As part of a previous agreement, NBC Sports and Peacock will present the full live coverage of the 110th Tour de France this summer (July 1-23, 2023). The full NBC Sports schedule for the 2023 Tour de France will be announced in the coming months.
“We are delighted to enter into this long-term agreement with ASO to bring the world’s most prestigious live cycling competition to Peacock for years to come,” said John Miller, president of NBC Sports Acquisitions and Partnerships. “Through the Tour de France and our extensive cycling portfolio, we are proud to continue to be the home of cycling in the United States by continuing to support Peacock’s best-in-class roster of live sports programming.”
“We are delighted to be able to expand our long-term partnership with NBCUniversal, which promotes the Tour de France and all of ASO’s major sporting events to the American public on a cross-platform basis, including women’s cycling such as the Tour de France. Femmes avec Zwift, which NBC Sports has supported since its first release in July 2022. Combined coverage through Peacock, which will show all the races from start to finish, and network TV will ensure everyone has access to the best in the world. a ride on the bicycle. Super fans will not miss any of the corners that cycling has to offer. NBC Sports will remain the home of cycling in the United States for another six years, and in 2029 we will be celebrating the 29th anniversary of a historic partnership that is proof of America’s true love for cycling and the Tour,” said Jan Le Menner, CEO of ASO
As part of the agreement, NBC Sports will introduce many additional ASO events throughout the year, including cycling competitions such as La Vuelta a España, which is the last Grand Tour of the year after the Tour de France, Carrefour’s La Vuelta Feminina. es, Tour de France Femmes avec Zwift, Spring Classics including men’s and women’s Paris-Roubaix, Paris-Roubaix Femmes avec Zwift, Ardennaises Classics (men and women) such as La Fleche Wallonne and Liege-Bastogne-Liege, Criterium du Dauphine and Paris Tours. Also included are the Schneider Electric Marathon de Paris, the second largest marathon in the world, and Rally Dakarthe toughest off-road endurance race in the world.
Comcast/NBC Sports has been home to the Tour de France since 2001.
NBC Sports and Peacock to remain exclusive US Tour de France home originally appeared on NBCSports.com
Source: sports.yahoo.com
