New Jersey Devils win on the ice and make noise at the box office, in the stands and in social networks.
The team extended their winning streak to 12 games with a 5-1 home win over the Ottawa Senators. After the first 11 wins in the series, nine home games averaged 12,950 spectators each, nearly 80% of the hall’s capacity of 16,514 seats. Prudential Center in downtown Newark. That’s only slightly more than last season, when the Devils won 27 games, finished seventh in their division, and averaged 12,744 goals per game, finishing 27th in the league. NHL. But attendance picked up and the Devils posted a 14-3 record and 28 points to lead the Capital Division. Now they are 15-3 with 30 points.
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Full-season equivalent ticket sales are up 26% from the start of the winning streak in Detroit on October 15 through Friday, with the average season up 10% during that time. Prices in the secondary market jumped by 20%. And the arrow keeps pointing up: The Devils had their first sell-out of the season in their win over the Arizona Coyotes on Nov. 12, and tickets for all three games next week against Edmonton, Toronto, and Washington are already sold out.
“It’s a funny building now,” Devils coach Lindy Ruff said on the NHL.com podcast. “When you are doing well, you have a lot of energy, and we have a lot of energy in our building right now.”
This energy in New Jersey turns into income. Concession sales at The Rock are up 40% this season and jersey sales are up 55%. Sales of No. 86 Jack Hughes alone have doubled compared to last season. The overall franchise business is up 46% year over year.
On social media, the average number of clicks on posts promoting ticket sales increased by 126.7%. The team has been ranked second in the NHL for social media growth since October 13.
Before that, they won 11 in a row twice, although the last time was in the 2005-06 season. Overall, New Jersey has won the Stanley Cup three times, most recently in 2003. The team lost the Cup final in 2012 and has only qualified for the playoffs once since then, losing the first round series in 2018.
The Devils are worth $825 million, 21st in the league for the year. sportsthe most recent NHL ratings and a third-place finish. The New York Rangers are playing at 99% capacity at Madison Square Garden and the New York Islanders at 96.4% in their second season at UBS Arena.
“We’ve been hard at work on our game for two years,” Ruff said. “Last year, with a lot of injuries, whether it was Hughes, Nico Hirscher or all the goalies we went through, it was tough at various times.”
Now everything has come together and the biggest question is how long the Devils can stay on fire.
(This story has been updated in the title, caption, and second and third paragraphs to reflect the Devils’ victory over the Senators on Nov. 19.)