Shawn Michaels’ rise as WWE executive continues. CBS Sports has confirmed that the legendary wrestler has been named senior vice president of creative talent development. The name change came after Michaels was honored as VP of Creative Talent Development in an August press release announcing the formation of NXT Europe.
Michaels began working for NXT as a coach in 2016 before becoming a writer and producer under longtime friend Paul “Triple H” Levesque. He then took over programming for NXT after Levesque suffered a heart problem. He continued to play this role even after the return of Levesque and the eventual resignation of Vince McMahon, as well as general changes in management.
Following his promotion, Michaels will continue to oversee creative work at NXT and will also be in charge of talent development for the WWE development brand.
Michaels will also oversee the expansion of the NXT brand, including the NXT UK expansion to NXT Europe, scheduled to launch in 2023.
More than 50 new talent started in the NXT this year, including NCAA NIL athlete Joe Spivak of Northwestern Football University and University of Alabama track and field team member Isaac Odugbesan.
Michaels is generally regarded as one of the best wrestlers in WWE history, debuting for the promotion with The Rockers in 1988 before achieving singles success as “Heartbroken Kid” and winning multiple singles titles, including four times in as world champion.
After earning a reputation as one of the greatest in-ring competitors in wrestling history, Michaels retired in 2010 after losing to The Undertaker at WrestleMania 26. He would return for one final match in 2018, teaming with Triple H in a brief revival. their D-Generation X stable to defeat The Undertaker and Kane in the Crown Jewel.