The Twins hit 1,424 home runs in 21 seasons at the Metropolitan Stadium. On Friday morning in the Mall of America rotunda, on the grounds where the baseball stadium once stood, the organization felt it had dealt another blow to the park by unveiling its first full brand refresh in 35 years.
Saying that the new look is “inspired by the past” and “built for the future”, the Twins introduced a baseball diamond podium to represent the fresh design.
Four T-shirts, a new “M” cap logo with a four-pointed “North Star” and an updated “TC” emblem were part of the showcase. One of the T-shirts can be worn at home or away with white or gray trousers.
“Our organization is incredibly knowledgeable and extremely proud of our franchise,” said Club President and CEO Dave St. Peter. “But we also understand that we are working in a different environment today. There is high competition here. We have the opportunity to promote the brand in every possible way.”
Friday’s event, which has been in the making for nearly two years, St. Peter said, featured players Luis Arraes, Byron Buxton, Jose Miranda, Jorge Polanco and Joe Ryan modeling the new kit.
• The new main home kit features red ‘Gemini’ lettering embroidered on a white base and navy blue numbers.
• Primary road uniform is gray pinstriped (first time since 2009) with red numbers and block letters “Minnesota” on the chest.
• The Twins also introduced a navy blue home/travel alternate uniform with white lettering and red numbers, designed to be worn with white (home) or gray pinstripe (travel) pants.
• The biggest change is the home alternate kit. This is the only two-tone outfit in the new rotation that features navy Twin Cities lettering on a cream top. There is also a crossed-flag emblem on the left sleeve, representing neighboring towns.
“This is my favorite,” said Buxton, who wore a home alternative on Friday. “We lost the cream four or five years ago so we could get it back and include both St. Paul and [Minneapolis] with “Twin Cities” on the chest is very unique and shows the unity of the cities.”
Buxton said he first saw the design about two months ago.
“It was all about keeping your mouth shut,” he said. “It’s not old school anymore, it’s more new school. It was something different for us to express who we are as a team and it was a great way to do that. Little things that separate us. t had.”
As fans filled the mall’s three-story rotunda waited to be exposed, the past didn’t go unnoticed. DJ Matty Matt hit rapper T.I.’What do you know“Joe Mauer’s song throughout his career with the Twins.
The new “M” cap logo also prominently resembles the “W” logo used by Washington Senators before moving to Minnesota in 1961. However, this was not the official designation for Minneapolis-raised graphic designer Matthew Wolf, who brought his vision to life. life.
“Lucky chance,” he said with a grin. “We looked at all the current brands of Twins, some of which were developed in the 1960s, some in the 80s, some have been updated since then. will last for generations.”
Traditionally, starting pitchers decide what uniform to wear for each game, and Ryan is already making plans for 2023.
“I was in the glove making business the other day and it was hard to decide,” he said. “I could add a little more red. There is some red in there. I can still get away with it. Thin stripes with a solid color top just stick out.”
Home or away, this will be a new look that is long overdue for many.
“The time has come,” said Saint Peter. 35 years later, “trying to strike a balance between honoring history and reaching a new level of relevance among younger fans. And maybe bring some non-fans to the table.”