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With Wimbledon in full swing, tennis fashion is experiencing a revival

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Serena Williams plays on the left during practice ahead of the 2022 Wimbledon Championships at the All England Lawn Tennis and Croquet Club on June 25, 2022 in London, England.  (Photo by Clive Brunskill/Getty Images)
Tennis great Serena Williams is redefining fashion both on and off the court. (Photo by Clive Brunskill/Getty Images)

The 135th Wimbledon Championship has officially started. This is the third Grand Slam of the year, and while many fans tune in to see their favorite players, even more people are enjoying the fashion show put on by spectators and players alike.

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Tennis fashion going mainstream is not exactly a new phenomenon. None of them take risks on the court with your ensemble. Charlotte “Lottie Dod” won her first Wimbledon victory in 1887 when she was only 15 years old. According to Time, her age allowed her to ditch the more modest, tight, full-length corset dress in favor of a shorter, calf-length gown. Complaints followed, and as a result, a conversation began: form is more important than function in tennis? Considering how quickly the players move around the court, the answer was yes.

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Fast forward to 2022 where self-expression is encouraged and brands like Lululemon, Sportsman, Nike, Adidas and many others have capitalized on the growing trend of tennis gear becoming part of the everyday wardrobe. Then there are companies like Wilsonthat enriches the lifestyle from head to toe, including accessories. Probably every ball you touch, from amateur to professional, has the classic Chicago company logo on it.

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At the same time last year, Wilson launched its first line of sportswear, made up of classics and streetwear. Since then, several capsules have followed, and most recently, an exclusive tennis collection from the Kith label.

Even though Wimbledon has introduced an almost all-white dress code, there is still a lot of curiosity when some of the chicest athletes take to Center Court. All eyes are on how the likes of Williams and Rafael Nadal can translate their personal style into a fairly strict protocol.

The latest collaboration with Kith, released earlier this month, is only available at Hampton Racquet, a family-run country club located in East Hampton, New York. Pleated skirts, polos, dresses, tank tops and more, featuring both brand logos in neutral white, navy and beige, decorate the charming club’s retail store.

Wimbledon is across the ocean and East Hampton isn’t the easiest commute to work, but you can channel your inner tennis sense by shopping on its retail site. Ahead, select products we’ve found to suit all your lessons and fit this summer, transitioning easily to Kith refreshments and treats.

Center Court Seamless Polo

Navy blue polo shirt with white collar trim.
Pair this cropped, hip-length polo with a high-rise skirt. Choose from navy blue, white and beige. (Photo: Wilson)

$88 at Wilson

Midtown Tennis Skirt

Brown electroplated tennis skirt with two white lines on the wasita.
This pleated skirt has a secret (inner shorts!) to keep you comfortable and protected all day long. There is also a hidden pocket for tennis balls or money. (Photo: Wilson)

$68 at Wilson

Wynne pleated shorts

Navy blue pleated shorts
Perfectly folded and just the right fit, these high-waisted shorts are both chic and comfortable. (Photo: Wilson)

$88 at Wilson

Gibson jersey pants

Slim white baseball caps with thick red and navy piping on the sides.
These stunning skinny pants can be worn up or down; find them in sizes from XS to XL. (Photo: Wilson)

$88 at Wilson

LaSalle polo dress

A combination of retro and modern, this dress is made from lightweight fabric and has all the stretch you need to show off your best side.  (Photo: Wilson)
Blending retro and modern elements, this lightweight dress has all the stretch you need for a killer front. (Photo: Wilson)

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Originally published


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